Two girls are bragging about their shopping of new shoes, dress, lipstick and furniture. One is talking about her non-designer stuff and other girl is talking about her designer stuff.
The video was created to promote Ikea furniture. The video is like a comic book with illustrations of two girls who are bragging about their shoes, lipstick, dress, etc. One girl is talking about how good is her non designer stuff where as the other girl is talking about how superior is her designer stuff compared to the non designer stuff. In the end of the video it shows that the girl who buys non designer stuff was clever and the other girl who bought all designer stuff was foolish. The message behind the video was to communicate that not all the designer labels are always the best buy.